Product Designer
DISCOVER
Student Starpack Competition
2023
Redesigning the single-use plastic LEGO Minifigures packaging in 100% corrugated cardboard. Creating packaging that extends play and contributes to childhood cognitive development.
Packaging Design
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Visual Communication
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User Testing
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Iterative Prototyping
SILVER
AWARD
Conducting primary research to better understand childhood development and manufacturing techniques. Concept generation.
Testing pop-up mechanisms in corrugated cardboard.
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Pop-up concepts ruled out as the material properties are unsuitable for the application. Move towards diorama solution.
Final design visualisations showing an exploded view of the main refill packs. Considerations to tertiary packaging and shelf displays are shown.
Main Pack
Refill Pack
